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SOFT - The Store of Future Things -
is a space unlike any other:
a blend of physical and digital (phygital) technologies, arts, and sensations.
SOFT gives participants a first-hand experience of the future – and their own inspiration and capabilities to help form it in brighter and better ways.
The first SOFT is located in the heart of Barcelona, hosted by the creative community of MOB, Makers of Barcelona. More global SOFT spaces will be opening soon, so stay tuned!
SOFT is not just a store, or even the future of stores. As eCommerce, smart stores, virtual reality, last-mile delivery, subscription boxes, dark kitchens, the Metaverse, and other massive trends transform the urban commercial landscape, SOFT is a store, a gallery, a museum, and a park where all of these things are happening. They will happen here first.
Hybrid Phygital Experience
STORE OF FUTURE THINGS
Calle Bailen 11, Barcelona 08010, Spain
© 2022 by Futurity Systems
Sign up for our latest and be the first to step into the future.
We have LAUNCHED!
S O F T
Learn more about all our exhibitors, artists, designers in our first edition of SOFT!
You can come to visit us at SOFT and have an AR experience without booking.
For the immersive VR experience, due to limited hardware, you will have to book ahead of time. Use the link here to find a slot.
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