for communication, to illustrate an idea / concept
diagram, video, magazine
for feedback by replicating an experience
for insights by testing a specific functionality
hardware, software, food
We don’t just stop with a forecast or a plan. We build the designed solutions, in the form of conceptual, experiential, or functional artefacts and prototypes. They are usually not an attempt to invent a future product, prioritize features, etc - they are a research tool meant to ask and answer questions, more akin to a survey. And when you want to explore future possibilities, we’ve found that it’s infinitely more convincing, when exploring possible futures, to hold an object in your hands, taste it in your mouth, wear it on your body, or see it in a store.