Futures
as-a-
Servce

CONCEPTUAL

PROTOTYPE

purpose: 

for communication, to illustrate an idea / concept

 

format:  

diagram, video, magazine

(download InTense)

EXPERIENTIAL

PROTOTYPE

purpose: 

for feedback by replicating an experience

 

format: 

mockup, pretotype

FUNCTIONAL

PROTOTYPE

purpose: 

for insights by testing a specific functionality

 

format: 

hardware, software, food

ENGINEER FUTURES

We don’t just stop with a forecast or a plan. We build the designed solutions, in the form of conceptual, experiential, or functional artefacts and prototypes.  They are usually not an attempt to invent a future product, prioritize features, etc - they are a research tool meant to ask and answer questions, more akin to a survey. And when you want to explore future possibilities, we’ve found that it’s infinitely more convincing, when exploring possible futures, to hold an object in your hands, taste it in your mouth, wear it on your body, or see it in a store.